I stumbled into the kitchen this morning as I do most other days. With robot-like precision I made myself my drink of choice: A four shot americano.
Twenty minutes later, my email was thinned, the news was read, and the americano was gone. I grabbed a shower and started tossing things in my bag to head to the prayer room. On a whim, I fixed myself another americano. Yes, with four more shots.
Two hours later, I dropped by the house to pick something up. I had a sudden urge for more coffee, so I reached for the grinder, amazed at my seemingly insatiable appetite for coffee. What had gotten into me? I was drinking this like water.
Jackson, seeing what I was doing, asked “You switched to decaf?”
Jackson: “That’s decaf.”
Oh. That explains a lot.
This is how I could down eight shots of espresso in forty minutes and feel nothing. This is how I could be thinking about coffee again a few hours later.
What struck me as odd was how I could continue to consume the same thing without thinking about it – even when it was completely unsatisfying – and continued to reach for more.
The implications for consumers everywhere is huge.
Movies. Books. Relationships. Achievements. The interwebs.
Much consumption, little satisfaction, much reaching for more.
Filed under: Uncategorized |